The Blog

Nate is Learning

Measuring Employer Branding Outcomes

June 15, 2021
Nate Guggia
Co-Founder at Before You Apply

If you’re going to truly invest in employer branding, mindset is everything. Because the reality is that no one thing attributes to a new hire. It’s a collection of influences—most of which are measured qualitatively, not in a convenient little dashboard.

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If you’re going to truly invest in employer branding, mindset is everything. Because the reality is that no one thing attributes to a new hire. It’s a collection of influences—most of which are measured qualitatively, not in a convenient little dashboard.

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Nate is Learning

Creating Content With Utility: Sales Edition

June 11, 2021
Nate Guggia
Co-Founder at Before You Apply

Post unique thoughts, opinions, and perspectives about your industry and the work you do and you will become the best employer branding your company could ever ask for.

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Post unique thoughts, opinions, and perspectives about your industry and the work you do and you will become the best employer branding your company could ever ask for.

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Nate is Learning

A Simple Process for Creating the Most Valuable Employer Branding Content

June 10, 2021
Nate Guggia
Co-Founder at Before You Apply

Effectively communicating practical, relevant, and relatable information while underscoring the nuances is the secret sauce of effective employer branding content.

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Effectively communicating practical, relevant, and relatable information while underscoring the nuances is the secret sauce of effective employer branding content.

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Nate is Learning

Reminder: Employer Branding Show-and-Tell — Why Job Ads Need To Be Part of Your Employer Brand Playbook

June 9, 2021
Nate Guggia
Co-Founder at Before You Apply

Come learn the "how-to" of job ads and why they need to be part of your employer branding playbook.

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Come learn the "how-to" of job ads and why they need to be part of your employer branding playbook.

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Nate is Learning

The Next Big Recruiting Challenge

June 8, 2021
Nate Guggia
Co-Founder at Before You Apply

Appealing to a new generation of workers is the next big challenge on the recruiting horizon. Traditional strategies will become less effective, making it increasingly more difficult to attract younger talent. Smart talent leaders will get ahead of this now.

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Appealing to a new generation of workers is the next big challenge on the recruiting horizon. Traditional strategies will become less effective, making it increasingly more difficult to attract younger talent. Smart talent leaders will get ahead of this now.

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Nate is Learning

What Is an Experience That Had a Deep Impact on How You See the World?

June 4, 2021
Nate Guggia
Co-Founder at Before You Apply

We all have an experience that has shaped our worldview. Think about yours.

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We all have an experience that has shaped our worldview. Think about yours.

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Nate is Learning

Employer Branding Show-and-Tell With Natalie Audelo: Why Job Ads Need To Be Part of Your Employer Branding Playbook

June 3, 2021
Nate Guggia
Co-Founder at Before You Apply

Job ads are infinitely more important than job descriptions. They’re what compel hard-to-hire candidates to even care about your JD in the first place.

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Job ads are infinitely more important than job descriptions. They’re what compel hard-to-hire candidates to even care about your JD in the first place.

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Nate is Learning

Buy-in

June 2, 2021
Nate Guggia
Co-Founder at Before You Apply

It’s too expensive culturally and financially to lose great talent. Buy-in is your retention plan. And it’s worth a lot of money.

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It’s too expensive culturally and financially to lose great talent. Buy-in is your retention plan. And it’s worth a lot of money.

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Nate is Learning

How Research and Documentation Can Drive Your Content

June 1, 2021
Nate Guggia
Co-Founder at Before You Apply

Act like a journalist, execute like a content marketer: Fill your content calendar by simply being obsessed with your audience and documenting the things that make your company uniquely different.

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Act like a journalist, execute like a content marketer: Fill your content calendar by simply being obsessed with your audience and documenting the things that make your company uniquely different.

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EB Show & Tell

Employer Branding Webinar: Nicole Parish

May 28, 2021
Jimmy Lynn
Copywriter at Before You Apply

According to Nicole Parish, Qualtrics’ talent brand has an active and strategic role in the company’s overall performance. As the Global Talent Brand Attraction Lead, Nicole’s work is instrumental in helping define and develop Qualtrics’ talent brand.

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According to Nicole Parish, Qualtrics’ talent brand has an active and strategic role in the company’s overall performance. As the Global Talent Brand Attraction Lead, Nicole’s work is instrumental in helping define and develop Qualtrics’ talent brand.

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EB Show & Tell

Employer Branding Webinar: Rachel Waldmann

May 28, 2021
Jimmy Lynn
Copywriter at Before You Apply

As the Employee Experience and People Ops Manager at Privy, Rachel Waldmann understands that onboarding plays a pivotal role in both the public perception of your employer brand and the overall experience of employees internally.

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As the Employee Experience and People Ops Manager at Privy, Rachel Waldmann understands that onboarding plays a pivotal role in both the public perception of your employer brand and the overall experience of employees internally.

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Nate is Learning

Content Is the New Sourcing

May 27, 2021
Nate Guggia
Co-Founder at Before You Apply

The market has evolved. If you want to start productive, thoughtful conversations with the right people, you have to lead with ungated information that's packaged up in easily consumable ways.

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The market has evolved. If you want to start productive, thoughtful conversations with the right people, you have to lead with ungated information that's packaged up in easily consumable ways.

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Nate is Learning

Transactional Recruiting Behavior Is Trying To Achieve Enterprise-Level Outcomes

May 26, 2021
Nate Guggia
Co-Founder at Before You Apply

Recruiting hard-to-hire talent is the equivalent of an enterprise-level sale. So why aren’t in-house recruiters able to approach their work this way? I have some ideas why...

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Recruiting hard-to-hire talent is the equivalent of an enterprise-level sale. So why aren’t in-house recruiters able to approach their work this way? I have some ideas why...

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Nate is Learning

Resumes and Job Descriptions: The Enemies of Human Connection

May 25, 2021
Nate Guggia
Co-Founder at Before You Apply

Human interaction—nuance and connection—is the magic of the recruiter/candidate relationship. It's time we bring this back and redesign the way that companies and talent meet.

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Human interaction—nuance and connection—is the magic of the recruiter/candidate relationship. It's time we bring this back and redesign the way that companies and talent meet.

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Nate is Learning

Leading With Who You're Not and the Future of Job Search

May 21, 2021
Nate Guggia
Co-Founder at Before You Apply

Leading with who you're not is actually saying who you are. It's just much more compelling. Lean into this with confidence. It’s the easiest (and most authentic) way to stand out.

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Leading with who you're not is actually saying who you are. It's just much more compelling. Lean into this with confidence. It’s the easiest (and most authentic) way to stand out.

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Nate is Learning

Employees as Content Creators: The Secret Retention Play

May 20, 2021
Nate Guggia
Co-Founder at Before You Apply

Giving an employee the freedom and autonomy to become a thought leader ties them to your company—they'll have way more buy-in, feel trusted, and therefore, be less likely to jump to one of the other companies that are already trying to recruit them.

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Giving an employee the freedom and autonomy to become a thought leader ties them to your company—they'll have way more buy-in, feel trusted, and therefore, be less likely to jump to one of the other companies that are already trying to recruit them.

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Nate is Learning

Understanding Attribution and Brand Marketing

May 19, 2021
Nate Guggia
Co-Founder at Before You Apply

Successful brand marketing starts with understanding that attribution is a collection of influence, not a single point of reference. It’s a slow burn, not a bolt of lightning. It’s showing up consistently for a long time until timing and memory align.

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Successful brand marketing starts with understanding that attribution is a collection of influence, not a single point of reference. It’s a slow burn, not a bolt of lightning. It’s showing up consistently for a long time until timing and memory align.

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Nate is Learning

My Two Cents About Creating Content For LinkedIn

May 18, 2021
Nate Guggia
Co-Founder at Before You Apply

TL;DR: Ignore the numbers, put the blinders on, and post until you don’t want to any longer. Once it feels like a chore, drop it and only focus on the important stuff—building a business, doing your job, and loving the process of it all.

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TL;DR: Ignore the numbers, put the blinders on, and post until you don’t want to any longer. Once it feels like a chore, drop it and only focus on the important stuff—building a business, doing your job, and loving the process of it all.

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Nate is Learning

A Simple Framework For Nurturing Passive Candidates

May 18, 2021
Nate Guggia
Co-Founder at Before You Apply

Talent marketers — Here’s a simple framework for nurturing passive candidates. The goal: Recruiter enablement.

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Talent marketers — Here’s a simple framework for nurturing passive candidates. The goal: Recruiter enablement.

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EB Show & Tell

Employer Branding Webinar: Ashley Raiteri

May 18, 2021
Jimmy Lynn
Copywriter at Before You Apply

As the Interim CTO at Instrumentl, Ashley Raiteri views hiring as his primary role — and encourages other CTOs to follow suit.

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As the Interim CTO at Instrumentl, Ashley Raiteri views hiring as his primary role — and encourages other CTOs to follow suit.

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Nate is Learning

Answer Your Candidates Questions––Before They Apply

May 18, 2021
Nate Guggia
Co-Founder at Before You Apply

Recruiting hard-to-hire candidates like senior-level engineers and really skilled salespeople is simple. It’s certainly difficult and highly competitive––but it’s not complicated.

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Recruiting hard-to-hire candidates like senior-level engineers and really skilled salespeople is simple. It’s certainly difficult and highly competitive––but it’s not complicated.

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Hey. I’m Nate, a co-founder here at Before You Apply. Ready to connect? Drop some time on my calendar—or feel free to email me at nate@beforeyouapply.com.

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