The Blog

Nate is Learning

The Myth of Brand Alignment

November 24, 2021
Nate Guggia
Co-Founder at Before You Apply

While large corporations waste huge amounts of budget and time seeking "brand alignment", those with the ability to scale content and effectively distribute it to their target audiences will win.

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While large corporations waste huge amounts of budget and time seeking "brand alignment", those with the ability to scale content and effectively distribute it to their target audiences will win.

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Nate is Learning

Don’t Buy Into Traditional Thinking: It Does Not Take Time To Build an Employer Brand

November 22, 2021
Nate Guggia
Co-Founder at Before You Apply

Influencing the perception of your brand (aka the act of branding itself) takes no time at all—purely due to the number of touchpoints and channels that are available to us today.

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Influencing the perception of your brand (aka the act of branding itself) takes no time at all—purely due to the number of touchpoints and channels that are available to us today.

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Nate is Learning

Employer Branding Is Not Helping Recruiters

November 18, 2021
Nate Guggia
Co-Founder at Before You Apply

Your employer brand exists regardless of how you choose to market it (or not to). But the practice of employer branding is failing to produce results for the recruiters who are competing for high-demand talent.

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Your employer brand exists regardless of how you choose to market it (or not to). But the practice of employer branding is failing to produce results for the recruiters who are competing for high-demand talent.

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Nate is Learning

Your Culture is a Feature

November 16, 2021
Nate Guggia
Co-Founder at Before You Apply

At the awareness stage, high-demand candidates want specific insights that enable an informed opt-in/opt-out. Fluffy culture stuff isn’t that.

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At the awareness stage, high-demand candidates want specific insights that enable an informed opt-in/opt-out. Fluffy culture stuff isn’t that.

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Nate is Learning

Internal Creator Programs, Micro-influencers, and Content Marketing 3.0

November 12, 2021
Nate Guggia
Co-Founder at Before You Apply

The built-in audience, trust, and literal influence that an SME has in their industry are multiples more impactful for the business than anything their marketing teams can manufacture.

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The built-in audience, trust, and literal influence that an SME has in their industry are multiples more impactful for the business than anything their marketing teams can manufacture.

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Nate is Learning

Recruiters Are Their Own Only Hope

November 10, 2021
Nate Guggia
Co-Founder at Before You Apply

Recruiters have to become their own creators and content marketers. Because nobody is going to do it for them.

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Recruiters have to become their own creators and content marketers. Because nobody is going to do it for them.

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Nate is Learning

Recruiter Outbound: Your Gateway to Content Marketing.

November 9, 2021
Nate Guggia
Co-Founder at Before You Apply

In order to move to a different future, incremental change needs to happen. That change starts with making the thing that recruiters are already doing—going outbound to candidates—better. And this happens with content, not with more technology.

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In order to move to a different future, incremental change needs to happen. That change starts with making the thing that recruiters are already doing—going outbound to candidates—better. And this happens with content, not with more technology.

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Nate is Learning

Recruiting Ops Might Be Your EB Secret Weapon

November 5, 2021
Nate Guggia
Co-Founder at Before You Apply

It’s my strong opinion that the job of employer branding at the startup stages is to unlock recruiting outcomes. Bottom line.

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It’s my strong opinion that the job of employer branding at the startup stages is to unlock recruiting outcomes. Bottom line.

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Nate is Learning

Employee-generated Content: The Worst Content Strategy in Employer Branding

November 4, 2021
Nate Guggia
Co-Founder at Before You Apply

One employee posting their original thoughts, opinions, and perspectives about your industry and the work they do is worth more than an army of employees sharing lame culture videos.

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One employee posting their original thoughts, opinions, and perspectives about your industry and the work they do is worth more than an army of employees sharing lame culture videos.

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Nate is Learning

Why a Convergence of Trends in the Labor Market Are Leveling the Playing Field in Tech

November 2, 2021
Nate Guggia
Co-Founder at Before You Apply

The high-growth tech world has a reputation for being elite and largely inaccessible to the majority. Now, due to this unique combination of trends, the opportunity for change and competition is real.

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The high-growth tech world has a reputation for being elite and largely inaccessible to the majority. Now, due to this unique combination of trends, the opportunity for change and competition is real.

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Nate is Learning

This Is for Those of You With the Freedom, Autonomy, and Trust To Do Things Differently at Your Company

October 29, 2021
Nate Guggia
Co-Founder at Before You Apply

When you do the things I’m talking about, the funnel goes away. It becomes a spectrum of buy-in—not a vertical process to shove people through.

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When you do the things I’m talking about, the funnel goes away. It becomes a spectrum of buy-in—not a vertical process to shove people through.

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Nate is Learning

It’s Time for Recruiters To Become Their Own Marketers. (Because Nobody Is Going To Do It for Them.)

October 27, 2021
Nate Guggia
Co-Founder at Before You Apply

The high-demand candidate market doesn’t want to be sold too. They’re tired of being spammed by recruiters. They want to find and buy jobs the same way they find and buy big-ticket items in their personal lives.

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The high-demand candidate market doesn’t want to be sold too. They’re tired of being spammed by recruiters. They want to find and buy jobs the same way they find and buy big-ticket items in their personal lives.

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Nate is Learning

Employee Spotlights: One of the Biggest Wastes of Employer Branding Budget and Time

October 26, 2021
Nate Guggia
Co-Founder at Before You Apply

This type of content often dilutes the brand and does nothing to a) remind employees why they’re at the company nor b) compel candidates to look at an opportunity.

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This type of content often dilutes the brand and does nothing to a) remind employees why they’re at the company nor b) compel candidates to look at an opportunity.

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Nate is Learning

Startups — Don’t Focus On Employer Branding

October 22, 2021
Nate Guggia
Co-Founder at Before You Apply

Relieve yourself of the pressure of figuring this EB stuff out. Your small but mighty team only has so much bandwidth. Let's be practical and help you do your jobs more effectively and efficiently.

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Relieve yourself of the pressure of figuring this EB stuff out. Your small but mighty team only has so much bandwidth. Let's be practical and help you do your jobs more effectively and efficiently.

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Nate is Learning

Applying a Product Marketing Mindset to Talent Acquisition

October 20, 2021
Nate Guggia
Co-Founder at Before You Apply

Applying product marketing to recruiting is less about changing the opportunity and more about how you’re marketing it, yourself, and your company.

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Applying product marketing to recruiting is less about changing the opportunity and more about how you’re marketing it, yourself, and your company.

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Nate is Learning

COVID Flipped the Labor Market and Exposed Some Hard Truths

October 19, 2021
Nate Guggia
Co-Founder at Before You Apply

If you have product-market fit (Aka, a kickass job that checks the most important boxes for high-demand talent) you need to be putting significant resources behind marketing that story.

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If you have product-market fit (Aka, a kickass job that checks the most important boxes for high-demand talent) you need to be putting significant resources behind marketing that story.

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Nate is Learning

The Stack for Creating Content at Scale

October 15, 2021
Nate Guggia
Co-Founder at Before You Apply

If you care about demand gen, then packaging up relevant information, the ability to scale, and distribution are kinda everything. Your stack should match this approach.

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If you care about demand gen, then packaging up relevant information, the ability to scale, and distribution are kinda everything. Your stack should match this approach.

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Nate is Learning

Why I Criticize The Employer Branding Industry

October 14, 2021
Nate Guggia
Co-Founder at Before You Apply

The ideas being hocked from stages at conferences, the cronyism that propagates these ideas in employer branding communities, and the legacy players who gold-stamp methodologies as if they’re gospel, keep this industry from evolving.

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The ideas being hocked from stages at conferences, the cronyism that propagates these ideas in employer branding communities, and the legacy players who gold-stamp methodologies as if they’re gospel, keep this industry from evolving.

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Nate is Learning

What Is Your Employer Brand Strategy?

October 12, 2021
Nate Guggia
Co-Founder at Before You Apply

No fluff. No BS. And speak the language that gets the respect of marketing and revenue-focused leaders.

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No fluff. No BS. And speak the language that gets the respect of marketing and revenue-focused leaders.

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Nate is Learning

Employer Branding Has a Hiring Problem

October 6, 2021
Nate Guggia
Co-Founder at Before You Apply

Hire a real marketer to run employer branding. Someone with a marketing background, not a recruiting background. Someone without any baggage who can see this through fresh and creative eyes.

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Hire a real marketer to run employer branding. Someone with a marketing background, not a recruiting background. Someone without any baggage who can see this through fresh and creative eyes.

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Nate is Learning

Leveraging Influence and Association to Recruit Great Salespeople

October 5, 2021
Nate Guggia
Co-Founder at Before You Apply

While the known brands in your category take the lazy route and rely on their name recognition, you can do things that actually impact your audience.

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While the known brands in your category take the lazy route and rely on their name recognition, you can do things that actually impact your audience.

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Nate is Learning

The Talent-Revenue Illusion

October 1, 2021
Nate Guggia
Co-Founder at Before You Apply

Companies will bitch and complain about a lack of quality talent, but they won’t commit to helping solve the problem.

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Companies will bitch and complain about a lack of quality talent, but they won’t commit to helping solve the problem.

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Nate is Learning

The Future of HR Tech (As We See It)

September 28, 2021
Nate Guggia
Co-Founder at Before You Apply

In lieu of shining the interrogation light on candidates, in the future, candidates will peer inside companies.

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In lieu of shining the interrogation light on candidates, in the future, candidates will peer inside companies.

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Nate is Learning

The Current State of HR Tech

September 23, 2021
Nate Guggia
Co-Founder at Before You Apply

We need to be building for a different future of company-candidate engagement—not creating technology that keeps this industry stagnant while it continues to degrade the user experience.

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We need to be building for a different future of company-candidate engagement—not creating technology that keeps this industry stagnant while it continues to degrade the user experience.

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Nate is Learning

People Join Teams, Not Companies

September 21, 2021
Nate Guggia
Co-Founder at Before You Apply

If we’re talking about top-of-the-funnel content that’s designed to build brand in the right circles with the right people, you’d be wise to focus your efforts on helping the teams at your company promote themselves as groups and as individuals.

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If we’re talking about top-of-the-funnel content that’s designed to build brand in the right circles with the right people, you’d be wise to focus your efforts on helping the teams at your company promote themselves as groups and as individuals.

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Nate is Learning

One Brand, Two Markets

September 14, 2021
Nate Guggia
Co-Founder at Before You Apply

There’s only one brand. It’s what people believe to be true or not about your company.

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There’s only one brand. It’s what people believe to be true or not about your company.

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Nate is Learning

Most Companies Should Ignore the Employer Branding Industry

September 9, 2021
Nate Guggia
Co-Founder at Before You Apply

The employer branding industry propagates blanket strategies (most of which are outdated and/or pointless) as if they’re applicable to all candidate personas across all types and stages of companies.

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The employer branding industry propagates blanket strategies (most of which are outdated and/or pointless) as if they’re applicable to all candidate personas across all types and stages of companies.

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Nate is Learning

Content at Scale Is the New Sourcing

September 3, 2021
Nate Guggia
Co-Founder at Before You Apply

The teams who are consistently putting out micro-content and talking about their company, product, and industry are always reporting on what’s current.

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The teams who are consistently putting out micro-content and talking about their company, product, and industry are always reporting on what’s current.

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Nate is Learning

Hacking the Comms Bureaucracy: How Smart Talent Leaders Will Save Themselves by Avoiding the PR and Marketing Gatekeepers

September 1, 2021
Nate Guggia
Co-Founder at Before You Apply

Companies are spending countless hours and dollars trying to discover and articulate who they are so they can position themselves with ambiguous words that fit into a safe little box. Not only is this unnecessary, but it’s useless.

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Companies are spending countless hours and dollars trying to discover and articulate who they are so they can position themselves with ambiguous words that fit into a safe little box. Not only is this unnecessary, but it’s useless.

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Nate is Learning

Jobs as Products

August 31, 2021
Nate Guggia
Co-Founder at Before You Apply

Each candidate interaction is a touchpoint. Each touchpoint carries with it a value. And that value is specific to you, your org, and your intended outcome—not to the entire industry.

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Each candidate interaction is a touchpoint. Each touchpoint carries with it a value. And that value is specific to you, your org, and your intended outcome—not to the entire industry.

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Nate is Learning

Demistifying Employer Branding

August 27, 2021
Nate Guggia
Co-Founder at Before You Apply

I can talk all day long about how to package this up and share it with the outside world, but if you don’t have a stance—or even worse, you’re too afraid to have one—then you’re just part of the pack.

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I can talk all day long about how to package this up and share it with the outside world, but if you don’t have a stance—or even worse, you’re too afraid to have one—then you’re just part of the pack.

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Nate is Learning

The Fundamental Problem With The Recruitment Tech Industry

August 25, 2021
Nate Guggia
Co-Founder at Before You Apply

This example exposes the fundamental problem with the recruitment tech industry: it’s completely disconnected from the realities of the people it claims to serve.

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This example exposes the fundamental problem with the recruitment tech industry: it’s completely disconnected from the realities of the people it claims to serve.

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Nate is Learning

Be a Candidate Expert: The Quickest Path to Employer Branding Success

August 24, 2021
Nate Guggia
Co-Founder at Before You Apply

Use content to show that you’re a candidate expert. In other words, that you can read your candidate's mind.

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Use content to show that you’re a candidate expert. In other words, that you can read your candidate's mind.

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Nate is Learning

Solve the Top of the Recruiting Funnel First

August 16, 2021
Nate Guggia
Co-Founder at Before You Apply

Look at what drives your top of the funnel right now. Make that better. For most of you, that’s making outbound to passive candidates easier, faster, smarter, more candidate-focused.

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Look at what drives your top of the funnel right now. Make that better. For most of you, that’s making outbound to passive candidates easier, faster, smarter, more candidate-focused.

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Nate is Learning

What if Content Was a Meritocracy?

August 13, 2021
Nate Guggia
Co-Founder at Before You Apply

Instead of incentivizing users to seek popularity and engagement numbers, what if platforms allowed users to compete on things like substance, new perspective, insight, depth, and authenticity—real, tangible value?

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Instead of incentivizing users to seek popularity and engagement numbers, what if platforms allowed users to compete on things like substance, new perspective, insight, depth, and authenticity—real, tangible value?

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Nate is Learning

Reverse Engineering Human Behavior

August 12, 2021
Nate Guggia
Co-Founder at Before You Apply

Smart marketers and product developers are plugged into their market at such a deep level, they’re able to identify trends and see opportunities well before they exist.

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Smart marketers and product developers are plugged into their market at such a deep level, they’re able to identify trends and see opportunities well before they exist.

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Nate is Learning

Own Your Niche: How Startups Can Win With Content

August 10, 2021
Nate Guggia
Co-Founder at Before You Apply

Startups can compete with legacy brands by showing up in the right places in the right ways with the right information—at scale.

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Startups can compete with legacy brands by showing up in the right places in the right ways with the right information—at scale.

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Nate is Learning

Neighborhoods, Communities, and Why We’ve Lost Front Porches.

August 6, 2021
Nate Guggia
Co-Founder at Before You Apply

Neighborhoods, communities, and the proverbial front porch conversation are a thing of the past. We’ve traded shooting the shit for time-bound interactions, tribal echo chambers, distracting nonsense, and heated keyboard warfare.

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Neighborhoods, communities, and the proverbial front porch conversation are a thing of the past. We’ve traded shooting the shit for time-bound interactions, tribal echo chambers, distracting nonsense, and heated keyboard warfare.

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Nate is Learning

SMEs: Your Greatest Employer Branding Asset

August 4, 2021
Nate Guggia
Co-Founder at Before You Apply

We can all think of an industry expert whose content we follow and the trust we associate with them. And I guarantee that most of us would love to work at their company—all because of them

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We can all think of an industry expert whose content we follow and the trust we associate with them. And I guarantee that most of us would love to work at their company—all because of them

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Nate is Learning

Why Employer Branding Doesn't Have a Meaningful Impact

August 3, 2021
Nate Guggia
Co-Founder at Before You Apply

If you’re searching for an employer branding job, this is your checklist for screening companies.

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If you’re searching for an employer branding job, this is your checklist for screening companies.

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Nate is Learning

The Secret Sauce for Marketing Your Company To Competitive Talent

August 2, 2021
Nate Guggia
Co-Founder at Before You Apply

Smart people want to make things with other smart people they trust. How do you build trust quickly? Show your work and show that you’re the experts in your field.

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Smart people want to make things with other smart people they trust. How do you build trust quickly? Show your work and show that you’re the experts in your field.

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Nate is Learning

How B2B SaaS Can Help Modernize the Top-of-Funnel Candidate Experience

July 30, 2021
Nate Guggia
Co-Founder at Before You Apply

Give away as much as possible—in exchange for trust—before your buyer needs to commit.

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Give away as much as possible—in exchange for trust—before your buyer needs to commit.

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Nate is Learning

The Founding Team at Before You Apply Is Building Everyone—a New Kind of Social Network

July 29, 2021
Nate Guggia
Co-Founder at Before You Apply

We know from experience that diversity of thought starts by asking the right questions—questions that allow for context, and nuance, and a shared understanding.

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We know from experience that diversity of thought starts by asking the right questions—questions that allow for context, and nuance, and a shared understanding.

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Nate is Learning

A Candidate FAQ: The Single Best Piece of Recruiting Content

July 27, 2021
Nate Guggia
Co-Founder at Before You Apply

This need to be perceived as something they’re not causes companies to hold back vital information early in the recruitment process—information that if left ungated could dramatically improve the way they meet and interact with talent.

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This need to be perceived as something they’re not causes companies to hold back vital information early in the recruitment process—information that if left ungated could dramatically improve the way they meet and interact with talent.

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Nate is Learning

The Future of Employer Branding is Microbrands

July 22, 2021
Nate Guggia
Co-Founder at Before You Apply

Candidates want what’s relevant and relatable. And in its current state, company-level employer branding has become completely disconnected from what candidates actually care about. Evolve or become irrelevant. Create, brand, and market at the team level.

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Candidates want what’s relevant and relatable. And in its current state, company-level employer branding has become completely disconnected from what candidates actually care about. Evolve or become irrelevant. Create, brand, and market at the team level.

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Nate is Learning

Recruiting Recruiters?

July 21, 2021
Nate Guggia
Co-Founder at Before You Apply

On the next Employer Branding Show-and-Tell, I’m talking with Elliott Garlock — Head of Talent, and Aytan Benaderet — Chief People Officer, at Clear Street about building a talent function where the best in-house recruiters will thrive.

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On the next Employer Branding Show-and-Tell, I’m talking with Elliott Garlock — Head of Talent, and Aytan Benaderet — Chief People Officer, at Clear Street about building a talent function where the best in-house recruiters will thrive.

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Nate is Learning

Attention Porn and the Death of Trust

July 16, 2021
Nate Guggia
Co-Founder at Before You Apply

Attention doesn’t equal trust. It just means that I made you look. Trust is hard. It’s the result of making you think and consider and question and want to dive deeper—together.

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Attention doesn’t equal trust. It just means that I made you look. Trust is hard. It’s the result of making you think and consider and question and want to dive deeper—together.

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Nate is Learning

Employer Branding Show-and-Tell: Employer Branding That Hires Recruiters

July 15, 2021
Nate Guggia
Co-Founder at Before You Apply

Finding an experienced, savvy recruiter is equivalent to finding a really good enterprise sales rep. And most companies have completely neglected to put any level of effort into attracting best-in-class talent folks.

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Finding an experienced, savvy recruiter is equivalent to finding a really good enterprise sales rep. And most companies have completely neglected to put any level of effort into attracting best-in-class talent folks.

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Nate is Learning

What Candidates Want: Recruiting Edition

July 13, 2021
Nate Guggia
Co-Founder at Before You Apply

Recruiters are the key to employer branding succeeding or failing. And companies are now starting to see how vital recruiters are to core business results, organizational culture, and frankly, surviving.

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Recruiters are the key to employer branding succeeding or failing. And companies are now starting to see how vital recruiters are to core business results, organizational culture, and frankly, surviving.

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Nate is Learning

The Nerfed World of LinkedIn

July 9, 2021
Nate Guggia
Co-Founder at Before You Apply

The ability to disagree is foundational for building trust with another person. Think about the people you trust most, and why. Chances are, this is a common thread.

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The ability to disagree is foundational for building trust with another person. Think about the people you trust most, and why. Chances are, this is a common thread.

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Nate is Learning

Candidate Experiences and Easter Egg Hunts

July 7, 2021
Nate Guggia
Co-Founder at Before You Apply

Employer Branding Show-and-Tell with Bradley Clark – The Consumerization of Jobs: How to design a candidate experience like a consumer buying experience.

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Employer Branding Show-and-Tell with Bradley Clark – The Consumerization of Jobs: How to design a candidate experience like a consumer buying experience.

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Nate is Learning

Employer Branding Attribution is Messy

July 6, 2021
Nate Guggia
Co-Founder at Before You Apply

Stop treating attribution like it’s something you can accurately track and measure on a dashboard. Numbers don’t tell the whole story. And I’d argue that they are a misrepresentation of the truth that's leading you down a path of vanity metrics and wasted dollars.

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Stop treating attribution like it’s something you can accurately track and measure on a dashboard. Numbers don’t tell the whole story. And I’d argue that they are a misrepresentation of the truth that's leading you down a path of vanity metrics and wasted dollars.

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Nate is Learning

Employer Branding Show-and-Tell with Brad Clark: The Consumerization of Jobs

July 1, 2021
Nate Guggia
Co-Founder at Before You Apply

Currently, talent teams create a candidate experience like an easter egg hunt, spreading information out all over the place. We need to create a frictionless journey—like the ones we’re accustomed to as consumers in our personal lives.

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Currently, talent teams create a candidate experience like an easter egg hunt, spreading information out all over the place. We need to create a frictionless journey—like the ones we’re accustomed to as consumers in our personal lives.

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Nate is Learning

Internal Creator Programs: A White Space in the Talent Market

June 30, 2021
Nate Guggia
Co-Founder at Before You Apply

An internal creator program can offer influencers creative runway and autonomy while providing them with the stability and growth opportunities that come with being part of an organization.

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An internal creator program can offer influencers creative runway and autonomy while providing them with the stability and growth opportunities that come with being part of an organization.

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Nate is Learning

What Candidates Want: Engineering Edition

June 29, 2021
Nate Guggia
Co-Founder at Before You Apply

Answer an engineering candidate's questions upfront with content, or your chances of starting a conversation are slim to none.

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Answer an engineering candidate's questions upfront with content, or your chances of starting a conversation are slim to none.

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Nate is Learning

Will Yes/No Thinking Be the End of Collaboration?

June 25, 2021
Nate Guggia
Co-Founder at Before You Apply

If we want to move in the direction of thoughtfulness and respectful discord, we need to work on eliminating Yes/No, and instead, start looking at the underlying intention—the deeper meaning and nuances.

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If we want to move in the direction of thoughtfulness and respectful discord, we need to work on eliminating Yes/No, and instead, start looking at the underlying intention—the deeper meaning and nuances.

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Nate is Learning

Using Slack to Create Employee-Generated Content

June 24, 2021
Nate Guggia
Co-Founder at Before You Apply

How to give a real look at how your people think about the work they’re doing and the culture they’re doing it in without costing you a lot of time and money.

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How to give a real look at how your people think about the work they’re doing and the culture they’re doing it in without costing you a lot of time and money.

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Nate is Learning

What Rallies People of All Stripes to Do, Build, Make, and Create—Together

June 22, 2021
Nate Guggia
Co-Founder at Before You Apply

In-house recruiting teams need to be asking themselves two very important questions: What makes a great collaborator? How can we source for this?

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In-house recruiting teams need to be asking themselves two very important questions: What makes a great collaborator? How can we source for this?

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Nate is Learning

Technology Won’t Solve Your Recruitment Marketing Problems

June 18, 2021
Nate Guggia
Co-Founder at Before You Apply

Knowing your audience on a deep level, building trust and connection, creative ability, and the skill to effectively distribute information to the right people is how you build a successful recruitment marketing engine.

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Knowing your audience on a deep level, building trust and connection, creative ability, and the skill to effectively distribute information to the right people is how you build a successful recruitment marketing engine.

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Nate is Learning

Scaling Interviews With Content

June 17, 2021
Nate Guggia
Co-Founder at Before You Apply

The secret sauce of recruitment marketing content is ungating the information your candidates traditionally receive in interviews, and instead, giving it to them in content before they apply.

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The secret sauce of recruitment marketing content is ungating the information your candidates traditionally receive in interviews, and instead, giving it to them in content before they apply.

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Nate is Learning

Accessing the Makers: Why Companies Need To Pay Attention to the Creator Economy

June 16, 2021
Nate Guggia
Co-Founder at Before You Apply

The creator economy is changing the recruiting game. If you want to tap into the wealth of talent that exists beyond the resume, figure out how to take a 360 approach to recruiting.

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The creator economy is changing the recruiting game. If you want to tap into the wealth of talent that exists beyond the resume, figure out how to take a 360 approach to recruiting.

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Nate is Learning

Measuring Employer Branding Outcomes

June 15, 2021
Nate Guggia
Co-Founder at Before You Apply

If you’re going to truly invest in employer branding, mindset is everything. Because the reality is that no one thing attributes to a new hire. It’s a collection of influences—most of which are measured qualitatively, not in a convenient little dashboard.

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If you’re going to truly invest in employer branding, mindset is everything. Because the reality is that no one thing attributes to a new hire. It’s a collection of influences—most of which are measured qualitatively, not in a convenient little dashboard.

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Nate is Learning

Creating Content With Utility: Sales Edition

June 11, 2021
Nate Guggia
Co-Founder at Before You Apply

Post unique thoughts, opinions, and perspectives about your industry and the work you do and you will become the best employer branding your company could ever ask for.

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Post unique thoughts, opinions, and perspectives about your industry and the work you do and you will become the best employer branding your company could ever ask for.

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Nate is Learning

A Simple Process for Creating the Most Valuable Employer Branding Content

June 10, 2021
Nate Guggia
Co-Founder at Before You Apply

Effectively communicating practical, relevant, and relatable information while underscoring the nuances is the secret sauce of effective employer branding content.

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Effectively communicating practical, relevant, and relatable information while underscoring the nuances is the secret sauce of effective employer branding content.

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Nate is Learning

Reminder: Employer Branding Show-and-Tell — Why Job Ads Need To Be Part of Your Employer Brand Playbook

June 9, 2021
Nate Guggia
Co-Founder at Before You Apply

Come learn the "how-to" of job ads and why they need to be part of your employer branding playbook.

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Come learn the "how-to" of job ads and why they need to be part of your employer branding playbook.

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Nate is Learning

The Next Big Recruiting Challenge

June 8, 2021
Nate Guggia
Co-Founder at Before You Apply

Appealing to a new generation of workers is the next big challenge on the recruiting horizon. Traditional strategies will become less effective, making it increasingly more difficult to attract younger talent. Smart talent leaders will get ahead of this now.

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Appealing to a new generation of workers is the next big challenge on the recruiting horizon. Traditional strategies will become less effective, making it increasingly more difficult to attract younger talent. Smart talent leaders will get ahead of this now.

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Nate is Learning

What Is an Experience That Had a Deep Impact on How You See the World?

June 4, 2021
Nate Guggia
Co-Founder at Before You Apply

We all have an experience that has shaped our worldview. Think about yours.

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We all have an experience that has shaped our worldview. Think about yours.

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Nate is Learning

Employer Branding Show-and-Tell With Natalie Audelo: Why Job Ads Need To Be Part of Your Employer Branding Playbook

June 3, 2021
Nate Guggia
Co-Founder at Before You Apply

Job ads are infinitely more important than job descriptions. They’re what compel hard-to-hire candidates to even care about your JD in the first place.

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Job ads are infinitely more important than job descriptions. They’re what compel hard-to-hire candidates to even care about your JD in the first place.

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Nate is Learning

Buy-in

June 2, 2021
Nate Guggia
Co-Founder at Before You Apply

It’s too expensive culturally and financially to lose great talent. Buy-in is your retention plan. And it’s worth a lot of money.

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It’s too expensive culturally and financially to lose great talent. Buy-in is your retention plan. And it’s worth a lot of money.

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Nate is Learning

How Research and Documentation Can Drive Your Content

June 1, 2021
Nate Guggia
Co-Founder at Before You Apply

Act like a journalist, execute like a content marketer: Fill your content calendar by simply being obsessed with your audience and documenting the things that make your company uniquely different.

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Act like a journalist, execute like a content marketer: Fill your content calendar by simply being obsessed with your audience and documenting the things that make your company uniquely different.

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EB Show & Tell

Employer Branding Webinar: Nicole Parish

May 28, 2021
Jimmy Lynn
Copywriter at Before You Apply

According to Nicole Parish, Qualtrics’ talent brand has an active and strategic role in the company’s overall performance. As the Global Talent Brand Attraction Lead, Nicole’s work is instrumental in helping define and develop Qualtrics’ talent brand.

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According to Nicole Parish, Qualtrics’ talent brand has an active and strategic role in the company’s overall performance. As the Global Talent Brand Attraction Lead, Nicole’s work is instrumental in helping define and develop Qualtrics’ talent brand.

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EB Show & Tell

Employer Branding Webinar: Rachel Waldmann

May 28, 2021
Jimmy Lynn
Copywriter at Before You Apply

As the Employee Experience and People Ops Manager at Privy, Rachel Waldmann understands that onboarding plays a pivotal role in both the public perception of your employer brand and the overall experience of employees internally.

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As the Employee Experience and People Ops Manager at Privy, Rachel Waldmann understands that onboarding plays a pivotal role in both the public perception of your employer brand and the overall experience of employees internally.

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Nate is Learning

Content Is the New Sourcing

May 27, 2021
Nate Guggia
Co-Founder at Before You Apply

The market has evolved. If you want to start productive, thoughtful conversations with the right people, you have to lead with ungated information that's packaged up in easily consumable ways.

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The market has evolved. If you want to start productive, thoughtful conversations with the right people, you have to lead with ungated information that's packaged up in easily consumable ways.

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Nate is Learning

Transactional Recruiting Behavior Is Trying To Achieve Enterprise-Level Outcomes

May 26, 2021
Nate Guggia
Co-Founder at Before You Apply

Recruiting hard-to-hire talent is the equivalent of an enterprise-level sale. So why aren’t in-house recruiters able to approach their work this way? I have some ideas why...

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Recruiting hard-to-hire talent is the equivalent of an enterprise-level sale. So why aren’t in-house recruiters able to approach their work this way? I have some ideas why...

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Nate is Learning

Resumes and Job Descriptions: The Enemies of Human Connection

May 25, 2021
Nate Guggia
Co-Founder at Before You Apply

Human interaction—nuance and connection—is the magic of the recruiter/candidate relationship. It's time we bring this back and redesign the way that companies and talent meet.

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Human interaction—nuance and connection—is the magic of the recruiter/candidate relationship. It's time we bring this back and redesign the way that companies and talent meet.

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Nate is Learning

Leading With Who You're Not and the Future of Job Search

May 21, 2021
Nate Guggia
Co-Founder at Before You Apply

Leading with who you're not is actually saying who you are. It's just much more compelling. Lean into this with confidence. It’s the easiest (and most authentic) way to stand out.

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Leading with who you're not is actually saying who you are. It's just much more compelling. Lean into this with confidence. It’s the easiest (and most authentic) way to stand out.

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Nate is Learning

Employees as Content Creators: The Secret Retention Play

May 20, 2021
Nate Guggia
Co-Founder at Before You Apply

Giving an employee the freedom and autonomy to become a thought leader ties them to your company—they'll have way more buy-in, feel trusted, and therefore, be less likely to jump to one of the other companies that are already trying to recruit them.

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Giving an employee the freedom and autonomy to become a thought leader ties them to your company—they'll have way more buy-in, feel trusted, and therefore, be less likely to jump to one of the other companies that are already trying to recruit them.

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Nate is Learning

Understanding Attribution and Brand Marketing

May 19, 2021
Nate Guggia
Co-Founder at Before You Apply

Successful brand marketing starts with understanding that attribution is a collection of influence, not a single point of reference. It’s a slow burn, not a bolt of lightning. It’s showing up consistently for a long time until timing and memory align.

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Successful brand marketing starts with understanding that attribution is a collection of influence, not a single point of reference. It’s a slow burn, not a bolt of lightning. It’s showing up consistently for a long time until timing and memory align.

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Nate is Learning

My Two Cents About Creating Content For LinkedIn

May 18, 2021
Nate Guggia
Co-Founder at Before You Apply

TL;DR: Ignore the numbers, put the blinders on, and post until you don’t want to any longer. Once it feels like a chore, drop it and only focus on the important stuff—building a business, doing your job, and loving the process of it all.

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TL;DR: Ignore the numbers, put the blinders on, and post until you don’t want to any longer. Once it feels like a chore, drop it and only focus on the important stuff—building a business, doing your job, and loving the process of it all.

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Nate is Learning

A Simple Framework For Nurturing Passive Candidates

May 18, 2021
Nate Guggia
Co-Founder at Before You Apply

Talent marketers — Here’s a simple framework for nurturing passive candidates. The goal: Recruiter enablement.

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Talent marketers — Here’s a simple framework for nurturing passive candidates. The goal: Recruiter enablement.

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EB Show & Tell

Employer Branding Webinar: Ashley Raiteri

May 18, 2021
Jimmy Lynn
Copywriter at Before You Apply

As the Interim CTO at Instrumentl, Ashley Raiteri views hiring as his primary role — and encourages other CTOs to follow suit.

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As the Interim CTO at Instrumentl, Ashley Raiteri views hiring as his primary role — and encourages other CTOs to follow suit.

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Nate is Learning

Answer Your Candidates Questions––Before They Apply

May 18, 2021
Nate Guggia
Co-Founder at Before You Apply

Recruiting hard-to-hire candidates like senior-level engineers and really skilled salespeople is simple. It’s certainly difficult and highly competitive––but it’s not complicated.

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Recruiting hard-to-hire candidates like senior-level engineers and really skilled salespeople is simple. It’s certainly difficult and highly competitive––but it’s not complicated.

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Hey. I’m Nate, a co-founder here at Before You Apply. Ready to connect? Drop some time on my calendar—or feel free to email me at nate@beforeyouapply.com.

Schedule a call now